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Reminder: Updated Prospectus and Message Book

Posted by Communications, Marketing and Creative Services on January 9, 2024 in General Announcements

мÓÆÂÁùºÏ²Ê¿ª½±Ö±²¥ Communications, Marketing and Creative Services (CMC) recently completed fresh updates to two key documents which are now available to the university community.

Prospectus


°Õ³ó±ðÌý is an external-facing document (available digitally and in printed form) that offers easily scannable information that demonstrates and highlights key attributes and information about мÓÆÂÁùºÏ²Ê¿ª½±Ö±²¥. This document is updated annually and is intended for a multi-stakeholder lens. 

Looking to take the мÓÆÂÁùºÏ²Ê¿ª½±Ö±²¥Â Prospectus with you to your next conference? Email dalbrand@dal.ca to request printed copies.

Message Book


The is a communications tool designed to help tell a consistent мÓÆÂÁùºÏ²Ê¿ª½±Ö±²¥ story across our integrated system of communications and marketing channels, ensuring both accuracy and alignment with overall university strategy. In concert with the university’s brand positioning, the Message Book articulates key themes, messages and proof points to help us consistently reinforce our institutional story, bringing our work to a wide range of audiences.  

Updated fully once per year,  in both text and PDF format.

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